Marketing is about one thing: how to connect your business with your customers. Hello Design Studio will help you to do so by careful consideration of the basic “Seven P’s”: Product, Planning, Pricing, Placement, Promotion, People, Process. But first of all, we will get to know your business in depth, so that we can market your strengths truthfully. We go through three basic stages in the marketing process – planning, implementation, and follow-through
Strategic Planning is the process of defining a company strategy, or direction, and making decisions on resource allocation to pursue this strategy, including its capital and people. We use various business analysis techniques, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), PEST analysis (Political, Economic, Social, and Technological analysis) or STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors). In plain words, strategic planning is the consideration of three key questions:
A marketing Plan sets long and short term business goals based on existing strengths and market opportunities. This includes different types of internal and external research, developing the message to be conveyed, examining pricing options, and carefully prioritizing targets. It defines numerous ways to reach the target markets, and includes a complete marketing budget.
The decisions you are going to make do not have to be based on gut feeling, intuition, or even pure judgment. The task of marketing research is to provide business management with relevant, accurate, reliable, valid, and current information. Do not forget: your target market is where your money is generated.
Hello Design Studio can provide many kinds of research, and probably you will not need all of them to make a specific decision:
Once the planning and research is complete, we move on to implementation. At this phase Hello Design Studio proceeds with the following: