Do’s:

1. Keep your web site simple. Plan what you want to say and say it, in a simple straight forward way. Work with features and benefits. Bullet points are great because they’re concise. Remember less is better.
2. Make it easy to navigate.
3. Make sure your visitors can tell at a glance what your site is about. Most people will leave in the first two seconds if it’s not immediately clear what your site is about.
4. Make it pleasing to the eye. Use colours that are pleasing and easy on the eyes.
5. Use an easy to read standard font and use it throughout your site. Be consistent.
6. Make it easy to read, use a type size that is easy to read and well spaced.
7. Use terminology that your visitors can understand.

Don’ts

1. Don’t use a Flash introduction. The majority people click off when they see it loading.
2. Don’t try to cram everything into one very long endless page.
3. Don’t put music or sound files on your site. It startles people when suddenly music starts blaring. The reaction of most visitors is to back track immediately.
4. Don’t use slow-loading images. Optimize your images
5. Don’t use too many images on a single page, it slows page loading.
6. Don’t use pop-ups. These can be really annoying.
7. Don’t leave your website to compost, keep it updated.